On the face of it, Selva Carmichael seemed every inch the slick media-mogul, promising to make stars out of Big Brother contestants Lisa Appleton and Mario Marconi as well as millionaires out of investors in his fly-on-the-wall documentary. With convictions dating back to 1996, Selva Carmichael is the consummate serial swindler. From shopping channels where the goods are never delivered to sham property developments in Spain that fleeced backers, Carmichael seemingly enjoys the thrill of the con just as much as the financial return itself.