The research in this program focuses on how the East and West view the world. Westerners tend to focus on objects in a scene independently of each other. Easterners view the whole and the interaction between objects. In each instance, different parts of the brain are activated and different conclusions drawn. This effects everyday life such as: Language- "More tea?" (West/object) versus "Drink more?" (East/interaction with object) Character- "He is mean" (West/individual) versus "He had a bad day"( East/effect of others)