The Bears' Lair is an exciting new series that offers a once-in-a-lifetime opportunity to Indigenous entrepreneurial hopefuls. Eighteen would-be business big shots start with polishing their enterprise ideas with support from business development experts before they hit the hot seat to pitch their ideas to a panel of established Indigenous tycoons - The Bears. The Bears are tough but supportive and provide helpful feedback, then the candidates with the best pitches go on to improve their concepts to pitch again in the finals. Ultimately, one promising entrepreneur will be awarded a $100,000 grand prize to jumpstart their business. Still, they all come away with thousands of dollars worth of valuable hands-on support and mentorship for their businesses while viewers also get to learn and be inspired along the way.