# 4013 Airing November 17th 2024 The Olympic Games: A Societal and Economic Viewpoint Joining Hos Vince Poscente are guests: Dr Johan Rewilak an Assistant Professor in Sport Management at the University of South Carolina specializing in Sports Economics and Finance. He has conducted research into both the economic impact and country performance at the Olympic Games; Dr. Tarlan Chahardovali is an Assistant Professor in the Department of Sport and Entertainment Management at the University of South Carolina. Her research focuses on the intersection of gender, sports, and economics, with a particular emphasis on gender equity in sports; and Jules Boykoff, PhD, is a Professor of Political Science at Pacific University. He is the author of six books including Power Games: A Political History of the Olympics, which explores the complex intersections of politics and the Olympic movement. The discussion focuses on: the Olympic Games from a societal and economic point of view. We focus on the current state of the Olympics through the lens of financial and strategic dynamics shaping the Games. We explore how the pursuit of excellence, international understanding, and fair play continue to guide the Olympics as they introduce new sports, unlock fresh revenue streams, and strengthen their brand. The discussion looks at gender equity and the challenge of declining viewership. Despite these obstacles, the Paris Olympics was a remarkable success, offering valuable insights into the future of the Games.