Host: Cathy Wyatt Guests: Adam Tyma, Ph.D. | Critical Media Studies, UNO Barb Pickering, Ph.D. |Media & Politics Rhetorical Theory, UNO PROGRAM DESCRIPTION They are everywhere this election season. Coming up on the next edition of "Consider This..." Political Ads. Spending for the 2026 midterms is projected to reach a record $11.6 billion with more than $5 billion allocated specifically to television commercials. With a price tag like that, you'd think we should know all there is to know about the candidates and the issues. Learn why that's not the case.