Location: Santa Monica, CA Restaurant: Sirena. Emma Grede is an Entrepreneur, Founder and business phenom who is passionate about helping women learn how to level up their business and make more money. As the Founder of fashion brand Good American and the Creative Director of SKIMS, Emma has built not one but two companies. Now, the New York Times Bestselling author of Start with Yourself, Emma shares what it really takes to build and scale a multimillion-dollar company and the sacrifices she has had to make to bring multiple companies to life. From a table at swanky Sirena restaurant in Santa Monica, Emma shares her hard-won advice for scaling business and the nonnegotiable she thinks all women need to achieve at their highest level.