Three-year-old Monique Corzilius counts to 10, pulling petals from a daisy. A voice from mission control then counts down as the camera zooms into Monique's dark pupil. An atomic blast and ensuing mushroom cloud consumes the TV screen as President Lyndon Johnson's voice proclaims "We must either love each other, or we must die." The ad aired only once or twice during the 1964 presidential campaign, but it ushered in a new era of the television attack ad. Discover the multiple ways in which the 1964 campaign reshaped the American political landscape in significant ways.
Broadcast In: English Duration: 0:56:00