In summer 2020, Roanoke business and swimming icon Louis Tudor committed suicide. Out of the tragedy, Tudor House was born, a nonprofit that provides resources for individuals suffering from depression and mental illness. In February 2022, Tudor House and Virginia Children's Theatre are partnering to present "Apologies: A play about teenage suicide" to schools and families throughout southwest Virginia and beyond. Providing the "buzz" for these two nonprofits are a pair of cutting edge marketing companies - Roava Digital and Nero Digital Design.